...Qiang Zhang; Brian Yim; Kyungsik Kim; Zhibo Tian Purpose The aim of this study was (1) to investigate the relationship between destination image (DI), destination personality (DP) and behavioral intention (BI) in the context of ski tourism and (2) especially the role of DP in the relationship...

... of experiential quality and the relationship of this construct with customer trust and customer satisfaction in achieving behavioral intention. Design/methodology/approach Using a convenience sampling technique, a total of 322 gym users in Turkey participated. A two-step approach was used to test both...

... indicate the following. First, the event image and perceived social impact of the event are important predictive factors of spectator satisfaction. Second, spectator satisfaction is positively associated with behavioral intentions toward the event and the sponsors' product. Third, spectator satisfaction...

...Hyun-Woo Lee; Heetae Cho; Emily M. Newell; Woong Kwon Purpose The purpose of this study was to investigate the complexity of how spectators' multiple identities influence their behavioral intention. Specifically, the authors examined the effects of spectators' place identification, team...

...Hüseyin Çevik; Kerem Yıldırım Şimşek Purpose The purpose of this study is to examine the theoretical relationship between experience quality (EXQ), satisfaction and the behavioral intentions (BI) of Motocross World Championship spectators. Design/methodology/approach The research data were...

...Yanling Duan; Bing Liu; Yan He Purpose The paper aims to examine the relationships among marathon spectator motivation, satisfaction and behavioral intention in China. Design/methodology/approach Date were collected from three Chinese marathon races. The paper presents the conceptual model...