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Keywords: Behaviour change wheel
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (4): 929–949.
Published: 20 June 2024
... was designed using the Behaviour Change Wheel (BCW) framework and the BCT taxonomy (BCTTv1). Findings This research suggested that Beliefs about Consequences, Beliefs about Capabilities, Goal Conflict, Coping Planning, and Environmental Context and Resources are the main factors, influencing the positive...
