..., it is important for organizers to understand participants’ needs and maintain their loyalty. Service quality Satisfaction Behavioural intention Marathon The concept of service quality is defined as the overall subjective impression after consumption (Bitner and Hubbert, 1994). Service quality...

... and improving the customer retention. Sunghyup Sean Hyun can be contacted at: sshyun@hanyang.ac.kr © Emerald Group Publishing Limited 2016 Consumer behaviour Behavioural intention Iran Emotion Soccer Core product quality As in all service industries, the provision of high-quality...

...Rui Biscaia; Abel Correia; Masayuki Yoshida; António Rosado; João Marôco This paper aims to assess service quality in professional football and to examine the effects of service quality and ticket pricing on satisfaction and behavioural intention. Data were collected among football fans...

...Khong Kok Wei; Wu, You Li This paper examines the impact of celebrity endorsement on Malaysian consumers' behavioural intentions. Source attractiveness, source credibility and the fit between the endorser and the endorsed product are discussed and examined. An empirical study is carried out which...