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1-3 of 3
Keywords: Bibliometric analysis
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Journal Articles
Past, present and future of the international journal of sports marketing and sponsorship: a bibliometric analysis (2007–2024)
Available to Purchase
International Journal of Sports Marketing and Sponsorship 1–23.
Published: 23 June 2026
...Bryan Weisheng Chiu; Kevin K. Byon Purpose This study aims to conduct a bibliometric analysis of the International Journal of Sports Marketing and Sponsorship (IJSMS), examining publication and citation trends, influential contributors, thematic evolution and intellectual structure to inform...
Journal Articles
Sports marketing in Latin America: an analysis of scientific production
Available to Purchase
International Journal of Sports Marketing and Sponsorship 1–24.
Published: 16 October 2025
... of this study was to analyze the existing literature on sports marketing in Latin America through a bibliometric approach. Design/methodology/approach A bibliometric analysis was conducted using 109 documents retrieved from the Scopus database, covering the period 2001–2024. Data were processed using Excel...
Journal Articles
The knowledge structure of corporate social responsibility in sport management: a retrospective bibliometric analysis
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2023) 24 (4): 771–792.
Published: 07 June 2023
... the knowledge map of CSR research in sport management. Findings The bibliometric analysis found that CSR has become a critical topic in the field of sport management. Most studies focus on the implementation of CSR activities by sport organizations and their impact on consumers' reactions and behaviors...
