Skip to Main Content
Keywords: Bibliometric analysis
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal Articles
International Journal of Sports Marketing and Sponsorship 1–24.
Published: 16 October 2025
... of this study was to analyze the existing literature on sports marketing in Latin America through a bibliometric approach. Design/methodology/approach A bibliometric analysis was conducted using 109 documents retrieved from the Scopus database, covering the period 2001–2024. Data were processed using Excel...
Journal Articles

or Create an Account

Close Modal
Close Modal