Keywords: Blockchain
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2026) 27 (6): 16–35.
Published: 02 December 2025
... significantly enhances adoption intentions (Al-Gahtani, 2016 ; Hansen et al., 2018 ; Shaikh et al., 2020). Fan tokens, based on blockchain, share characteristics with cryptocurrencies, which can influence their perceived ease of use. Key factors affecting this perception include digital...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
International Journal of Sports Marketing and Sponsorship (2023) 24 (4): 722–736.
Published: 27 April 2023
... by means of a case study applying a multi-method approach combining document analyses and semi-structured interviews with sport management, sport club fans and blockchain experts. Findings Governance tokens indeed foster fan engagement by including fans in decision-making processes. The engagement...
Journal Articles

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