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1-6 of 6
Keywords: Blockchain
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2026) 27 (6): 16–35.
Published: 02 December 2025
... significantly enhances adoption intentions (Al-Gahtani, 2016 ; Hansen et al., 2018 ; Shaikh et al., 2020). Fan tokens, based on blockchain, share characteristics with cryptocurrencies, which can influence their perceived ease of use. Key factors affecting this perception include digital...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (4): 862–883.
Published: 24 June 2025
... intelligence Natural language processing User-generated content Blockchain Machine learning Self-determination theory Non-fungible tokens (NFTs) represent ownership of unique digital items, such as crypto assets (Dowling, 2022). These items include texts, images, sound files, or videos, ranging from...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (2): 254–272.
Published: 19 February 2024
... on the responsible use of cryptocurrency/NFT in sport. Chen Chen can be contacted at: cchen@uconn.edu 31 03 2023 10 09 2023 19 11 2023 31 01 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Blockchain Critical theory...
Journal Articles
Mathew B. Fukuzawa, Brandon M. McConnell, Michael G. Kay, Kristin A. Thoney-Barletta, Donald P. Warsing
International Journal of Sports Marketing and Sponsorship (2024) 25 (2): 330–359.
Published: 12 January 2024
...Mathew B. Fukuzawa; Brandon M. McConnell; Michael G. Kay; Kristin A. Thoney-Barletta; Donald P. Warsing Purpose Demonstrate proof-of-concept for conducting NFL Draft trades on a blockchain network using smart contracts. Design/methodology/approach Using Ethereum smart contracts, the authors...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2023) 24 (4): 722–736.
Published: 27 April 2023
... by means of a case study applying a multi-method approach combining document analyses and semi-structured interviews with sport management, sport club fans and blockchain experts. Findings Governance tokens indeed foster fan engagement by including fans in decision-making processes. The engagement...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2022) 23 (4): 665–683.
Published: 07 December 2021
...Jitendra Yadav; Madhvendra Misra; Nripendra P. Rana; Kuldeep Singh; Sam Goundar Purpose Based on the concepts confined in Ajzen's theory of planned behavior (TPB), this study investigates users' attitudes towards adoption of a blockchain-based framework in the esports industry that proposes...
