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Keywords: Body break
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Journal Articles
Norm O'Reilly, Caroline Paras, Madelaine Gierc, Alexander Lithopoulos, Ananya Banerjee, Leah Ferguson, Eun-Young Lee, Ryan E. Rhodes, Mark S. Tremblay, Leigh Vanderloo, Guy Faulkner
International Journal of Sports Marketing and Sponsorship (2024) 25 (3): 664–683.
Published: 09 April 2024
... health promotion organization, to examine one of their most well-known campaigns, Body Break with ParticipACTION, in order to assess the potential role for nostalgia-based marketing campaigns in sport participation across generational cohorts. Design/methodology/approach Exploratory sequential mixed...
