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Keywords: Boxing
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Journal Articles
Boxing and Sponsorship: a Mismatch or a Knockout Combination?
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2002) 4 (2): 80–85.
Published: 01 June 2002
...Richard Cordiner Sports sponsorship is increasingly perceived as a powerful way for brands to connect and resonate with target markets yet, despite the proven success of worldwide viewing figures, professional boxing remains all but ignored. Brands have shied away from the sport due to its inherent...
