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Keywords: Brand agency
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (6): 100–116.
Published: 04 April 2025
... Brand agency Branding Branding consists of the strategy, process, and efforts to develop, build, establish, manage and measure a brand and its equity (Aaker, 1991 ; Ross, 2006). Extensive research on brand equity and customer-based brand equity has been conducted over the past 3 decades...
