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Keywords: Brand community
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2019) 20 (2): 291–306.
Published: 25 October 2018
...Joshua M. Lupinek Purpose The purpose of this paper is to add a needed sport foundation for the brand community conversation evolution within the International Journal of Sports Marketing and Sponsorship (Popp et al., 2016; Richelieu, 2008; Trail et al., 2016) from...
