... Publishing Limited Licensed re-use rights only Esports Sponsorship Broadcasting Advertising Brand recall Eye tracking Sponsorship is a crucial source of revenue for sporting events, including esports (Morgan et al., 2020). According to Newzoo (2022) , electronic sports (esports...

... of moderate advertising increases the brand recall rate and does not harm the team's image. From a managerial perspective, this study highlights the risks of excessive use of sponsor logos and provides a framework for determining the optimal level of on-shirt advertising for professional teams. © 2012...

... of moderate advertising increases the brand recall rate and does not harm the team's image. From a managerial perspective, this study highlights the risks of excessive use of sponsor logos and provides a framework for determining the optimal level of on-shirt advertising for professional teams. © 2012...

... analysis indicates that the above variables are significant predictors of ability to recall sponsor brands, combining to explain 33% of observed variance. © 2008 by Winthrop Publications Limited 2008 licensed reuse rights only NASCAR demographics psychographics brand recall Demographic...