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Keywords: Brand squatting
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2017) 18 (1): 95–105.
Published: 06 February 2017
... the potential issues that may ensue when sport brands are confronted with trademark squatters in China. Transliteration Sports marketing Brand squatting Trademark © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only 02 05 2016 29 06 2016...
