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Keywords: Brazil
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Journal Articles
Between pragmatism and symbolism: the sports footwear choices of lower-middle-class Generation Z in Brazil and Portugal
Available to Purchase
International Journal of Sports Marketing and Sponsorship 1–30.
Published: 03 April 2026
...-income Generation Z consumers in Brazil and Portugal, considering cultural and socioeconomic contexts. Design/methodology/approach A quantitative cross-national survey was conducted with 259 Generation Z consumers from Brazil and Portugal. Validated scales were used to measure functional and symbolic...
Journal Articles
Esports and Olympic Games: a cross-cultural exploration of the player support behaviour towards the Olympics
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2023) 24 (4): 700–721.
Published: 20 April 2023
.... Design/methodology/approach Using a sample of 671 esports amateur gamers from three countries (Portugal, Brazil and Japan), structural equation models and a multigroup analysis were performed to analyse the differences in the hypothesized paths existing between the groups. Findings Results reveal...
Journal Articles
Patriotism, national athletes and intention to purchase international sports products
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2015) 16 (2): 57–71.
Published: 01 January 2015
... intentions. Theoretical implications of the findings, as well as practical implications for sports managers, are discussed. © 2015 by Winthrop Publications Limited 2015 licensed reuse rights only basketball international consumers sports consumer behaviours NBA Brazil Patriotism, national...
