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Keywords: Broadcasting
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2026) 27 (4): 664–685.
Published: 28 October 2025
...Shang-Chun Ma; Hung Yi; Chia-Liang Tsai; Wooyoung (William) Jang; Kevin Byon Purpose This study aimed to explore effective advertisement placements for sponsors of professional esports matches. Various factors pertaining to esports event broadcasting screens, such as advertisement placements (e.g...
