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Keywords: CFL
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2007) 8 (2): 64–83.
Published: 01 January 2007
... evaluation. © 2007 by Winthrop Publications Limited 2007 licensed reuse rights only CFL Grey Cup Mega-sponsee Sponsorship In-stadium sponsorship evaluation of a mega-sponsee: the 2004 Grey Cup Keywords CFL Grey Cup Mega-sponsee Sponsorship Norm O Reilly School of Sports Administration...
