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Keywords: CSR fit
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (5): 969–988.
Published: 11 March 2025
... model was developed based on the elaboration likelihood model and construal level theory to examine the moderating effect of perceived CSR fit on the relationship between a company’s image and its chosen social cause. Design/methodology/approach Data were collected through an online survey...
