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Keywords: Case study method
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Journal Articles
International Journal of Sports Marketing and Sponsorship 1–20.
Published: 12 June 2026
..., papers that only casually referenced case studies, teaching notes framed as case studies, not case study method (i.e., falsely labeled or research design was not clear cut), and zero-cited articles. In total, 220 articles were excluded. There are 33 from JSM, 41 from SMR, 59 from ESMQ, 47 from IJSMS, 18...
