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Keywords: Central route
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (5): 950–968.
Published: 10 March 2025
... competitiveness. Bo-Ching Chen can be contacted at: bcc.roc@gmail.com 13 10 2024 01 12 2024 21 01 2025 21 01 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Elaboration Likelihood Model (ELM) Central route Peripheral route...
