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Keywords: Chinese Professional Baseball League
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Journal Articles
A demand analysis for the Chinese Professional Baseball League 1990-2008
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2012) 13 (2): 17–26.
Published: 01 January 2012
...Chen-Yueh Chen; Yi-Hsiu Lin; Yen-Kuang Lin The Chinese Professional Baseball League (CPBL) experienced a rapid decline in attendance after the mid 1990s. In this study, market demand analysis is used to discover the causes of variation in CPBL attendance from 1990 to 2008. The ordinary least...
