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Keywords: Chinese sport market
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2017) 18 (1): 81–94.
Published: 06 February 2017
... the No 1 sport in participation (Xu Jicheng, Assistant Director of Sports, Xinhua News Agency). Marketing strategy China Basketball NBA Chinese sport market Glocalization Promotional practices The growing sport industry and 1.3 billion potential consumers in China have been garnering...
