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Keywords: Cognitive image
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Journal Articles
The role of destination personality in the relationship between destination image and behavioral intention among ski tourists
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2024) 25 (3): 560–577.
Published: 14 March 2024
... effect of DP between cognitive image and BI was significant, showing a partial mediation effect. Originality/value The findings enrich the ski tourism literature, contribute to the development of ski tourism in destination cities and the strategic marketing of ski resorts and provide recommendations...
