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Keywords: Cognitive processing
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Journal Articles
Did you notice us? An eye-tracking investigation of sponsorship at the US Olympic swim trials
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2025) 26 (1): 124–140.
Published: 11 November 2024
... of sponsorships. Ali B. Mondt can be contacted at: aliciamondt@isu.edu 04 03 2024 19 07 2024 18 09 2024 19 09 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Ecological validity Eye-tracking Cognitive processing Fixation...
