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Keywords: College athletics marketing
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2017) 18 (2): 212–227.
Published: 02 May 2017
... media impact on firms are measures of website traffic, repeat visits, and the number of followers or friends. © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only USA Social media Sports marketing College athletics marketing Ticket sales...
