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Keywords: Colour effects
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2018) 19 (1): 11–24.
Published: 05 February 2018
... and Thjømøe, 2009). Sponsorship Eye-tracking Attention Colour effects Concurrent sponsorship Experimental research Previous research for instance indicates that consumers’ involvement with the sponsored property is positively linked to their intentions to purchase the sponsor’s products (e.g...
