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1-2 of 2
Keywords: Competitive advantage
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2022) 23 (4): 748–766.
Published: 26 January 2022
... in a competitive advantage among peer events. Sponsorship Emerging local events Competitive advantage Brand equity can be defined as “a set of assets and liabilities linked to a brand, its name and symbol, that add to or subtract from the value provided by a product or service to a firm...
Journal Articles
International Journal of Sports Marketing and Sponsorship (1999) 1 (4): 56–63.
Published: 01 November 1999
...Simon Preece Campaign Bidding Competitive Advantage Design Effectiveness 07 10 1999 © 1999 by Winthrop Publications Limited 1999 licensed reuse rights only World Cup 2006 Bid: A Case Study Keywords: Campaign Bidding, Competitive Advantage, Design Effectiveness World Cup...
