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Keywords: Complexity theory
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (4): 777–801.
Published: 08 May 2024
...-use rights only Fitness content Social media UTAUT Uses and gratification theory Complexity theory fsQCA The exponential growth of social media platforms has led to an increasing number of users who rely heavily on social media for various aspects of their lives, such as learning...
