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Keywords: Confirmatory factor analysis
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Journal Articles
Development and validation of a scale for consumer beliefs about esports sponsorship
Available to Purchase
International Journal of Sports Marketing and Sponsorship 1–22.
Published: 21 January 2026
... first conceptualised a seven-dimensional belief framework. An initial item pool was developed and subjected to content validity, face validity and Q-sort test. Data were collected from 295 Korean esports consumers for exploratory factor analysis (EFA), followed by confirmatory factor analysis...
