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Keywords: Conjoint analysis
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Journal Articles
Designing ticket price strategies for professional sports teams using conjoint analysis
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2011) 12 (2): 23–36.
Published: 01 January 2011
... of their fans. Three different fan segments were identified (general adults, college students and middle and high school students) and four attributes for determining ticket prices in a given circumstance were selected (Player, Coupon, Point and Price). Conjoint analysis technique was used to conduct...
