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Keywords: Conspicuous consumption
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (1): 1–21.
Published: 12 September 2024
...Heetae Cho; Weisheng Chiu; Hyoung-Kil Kang; Hyun-Woo Lee Purpose The current study investigated the relationship between nostalgia, conspicuous consumption, and impulse buying and compared gender differences in the effects of nostalgia on conspicuous consumption and impulse buying. Design...
