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Keywords: Consumer beliefs
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Journal Articles
Development and validation of a scale for consumer beliefs about esports sponsorship
Available to Purchase
International Journal of Sports Marketing and Sponsorship 1–22.
Published: 21 January 2026
... researchers and practitioners with a robust tool to assess the consumer beliefs about esports sponsorship and lays a foundation for future research. © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Esports Esports sponsorship Consumer beliefs Attitudes...
