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Keywords: Consumer intention
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2019) 20 (2): 276–290.
Published: 07 May 2019
.... Giulianotti, 2002). This is also consistent with the psychological frameworks suggesting that emotional experiences are associated with memory and hence affects behaviors (Mehrabian and Russell, 1974 ; Mischel and Shoda, 1995). Loyalty Spectator sport Environmental psychology Consumer intention...
