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Keywords: Consumer profile
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (4): 913–928.
Published: 05 June 2024
...Julia Rietz; Kirstin Hallmann Purpose The study aims to provide a reference for market segmentation in a relatively new market. Esports consumer profiles are developed based on consumption motives, structural factors, game genres, interests, demographics and behavioral intentions. It delivers...
