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Keywords: Core product quality
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Journal Articles
Impact of core product quality on sport fans’ emotions and behavioral intentions
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2016) 17 (2): 110–129.
Published: 29 April 2016
...Behzad Foroughi; Davoud Nikbin; Sunghyup Sean Hyun; Mohamad Iranmanesh Purpose – The purpose of this paper is to examine the relationships among the core product quality (team characteristics and player performance), emotion (anxiety, anger, dejection, happiness, and excitement), and the fans...
