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Keywords: Cultural difference
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2017) 18 (4): 400–417.
Published: 06 November 2017
... strategies to press the NBA and AEG to further reduce their involvement in the MasterCard Center’s operations. Second, Bloomage used cultural differences to justify the need to reduce its reliance on the NBA and AEG. Originality/value The study adds to the literature on stakeholder theory and sport...
