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Keywords: Customer knowledge management
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (2): 360–381.
Published: 15 January 2024
...Kenneth Shiu Pong Ng; Yan Feng; Ivan Ka Wai Lai; Lois Zi-Yu Yang Purpose This study aims to develop a conceptual model to understand how customer knowledge management (CKM) affects fitness club membership renewal through the mediation of relationship quality. Design/methodology/approach Data...
