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Keywords: Customers' perceptions
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Journal Articles
New platform and new excitement? Exploring young educated sport customers' perceptions of watching live sports on OTT services
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2023) 24 (4): 682–699.
Published: 11 April 2023
.... The streaming services literature has primarily focused on general users (Fernandes and Guerra, 2019), but the services neglect to understand the differences in between paid and unpaid users. OTT services TAM China Media behaviors Customers' perceptions RQ2. What features are important...
