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Keywords: DEI
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (2): 279–291.
Published: 28 May 2024
...George B. Cunningham; Yong Jae Ko Purpose The purpose of this paper is to examine the relationships among diversity, equity and inclusion (DEI), sport and the metaverse. Design/methodology/approach The authors overview the metaverse, sport applications and ways multilevel theory can help...
