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Keywords: Digitalisation
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2026) 27 (6): 1–15.
Published: 15 January 2026
... purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at Link to the terms of the CC BY 4.0 licence . Sport marketing Fan behaviour Digitalisation Fan identification Sport management In today's digital transformation...
Includes: Supplementary data
