.... Originality/value Sport sales managers desire to expand employee diversity (Wells et al., 2019) and improve overall retention rates, but if a clear understanding of organizational vision toward diversification is not established within sports teams, managers are less likely to embrace diversity...

...Alison Fridley; Austin Anderson; Sarah Stokowski; Stacey A. Forsythe Purpose The purpose of this study was to explore the differences in motivation for sport consumption within a diverse sample of college students with underrepresented identities. Design/methodology/approach Data were...