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Keywords: EEG asymmetry
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2020) 21 (2): 305–323.
Published: 02 April 2020
... involvement EEG asymmetry Emotional processing Event-related potential The excitement of sport is an important factor which makes people become intense fans. In fact, cognitive and affective involvement is necessary to develop personal commitment and customer loyalty for both spectator sports...
