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Keywords: EEG asymmetry
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Journal Articles
From knowing the game to enjoying the game: EEG/ERP assessment of emotional processing
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2020) 21 (2): 305–323.
Published: 02 April 2020
... only Emotion Sport involvement EEG asymmetry Emotional processing Event-related potential The excitement of sport is an important factor which makes people become intense fans. In fact, cognitive and affective involvement is necessary to develop personal commitment and customer...
