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Keywords: ESG
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (1): 162–180.
Published: 07 November 2024
...Min-Ah Ryu; Han Soo Kim; Weisheng Chiu; Seomgyun Lee Purpose The environmental, social and governance (ESG) movement has become a global phenomenon, penetrating even the sports branding industry. Accordingly, this study investigated whether ESG activities can lead to positive attitudes among...
