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Keywords: Education
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2026) 27 (1): 81–95.
Published: 24 June 2025
...Yong Chae Rhee; Kyungun Kim; Wanyoung Ha; Justin Barnes Purpose The purpose of this study is to examine how corporate social responsibility (CSR) initiatives influence Generation Z’s engagement with the NFL. By focusing on key CSR dimensions—environment, social justice, health, education...
