... in the elaboration likelihood model ( ELM ) and the theory of planned behavior ( TPB ), the research aims to understand how these psychological variables affect core golfers' attitude and intention toward golf products. Design/methodology/approach A 2 × 2 × 2 factorial experimental design was employed with core...

... model was developed based on the elaboration likelihood model and construal level theory to examine the moderating effect of perceived CSR fit on the relationship between a company’s image and its chosen social cause. Design/methodology/approach Data were collected through an online survey...