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Keywords: Elo-rating
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Journal Articles
Soccer jersey sponsors and the world cup
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International Journal of Sports Marketing and Sponsorship (2015) 16 (5): 2–19.
Published: 01 October 2015
...Loek Groot; Joras Ferwerda This paper analyses whether jersey sponsorship has an effect on team performance at FIFA World Cup matches, taking team qualities into account. Team qualities are measured by the Elo-ratings of national soccer teams. We measure the performance of sponsors by comparing...
