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Keywords: Embodied cognition theory
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Journal Articles
Relationship between body involvement and post-trip behavioral intention in sports tourism: an embodied cognition perspective
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International Journal of Sports Marketing and Sponsorship (2025) 26 (1): 56–75.
Published: 24 September 2024
... integrates embodied cognition theory and the Mehrabian-Rusell (M-R) model to frame the structural path and boundary range of the influence of tourists’ bodies on their psychological and behavioral intentions after receiving sensory stimulation in the process of sports tourism. Combined with the corresponding...
