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Keywords: Emerging local events
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2022) 23 (4): 748–766.
Published: 26 January 2022
... to emerging local events (ELEs), as well as major boundary conditions of this mechanism. Design/methodology/approach Theoretical hypotheses were tested using multivariate analysis of covariance and structural equation modeling with the data from two experiments: the experiment in the pilot study was used...
