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Keywords: Emotional experience
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Journal Articles
Esports and Olympic Games: a cross-cultural exploration of the player support behaviour towards the Olympics
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2023) 24 (4): 700–721.
Published: 20 April 2023
... that player in-game emotional experiences positively influence Olympic values perception across countries. The excellence and friendship values showed a positive effect on support intentions to the Games towards Portuguese and Brazilian players, while the respect value was the strongest predictor towards...
