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Keywords: Enduring Involvement
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2000) 2 (3): 40–59.
Published: 01 September 2000
...Dennis B. Arnett; Debra A. Laverie The purpose of this research is to investigate four factors (fan identity salience, satisfaction, attachment, and enduring involvement) to assess their ability to differentiate among three types of fans (frequent, moderately frequent, and infrequent attendees...
