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Keywords: Enron
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Journal Articles
Is sport becoming too commercialised? The Houston Astros' public relations crisis
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2007) 9 (1): 18–27.
Published: 01 October 2007
...Ric Jensen; Bryan Butler Throughout sport, the incidence of commercial sponsorship is increasing and shows no signs of slowing. This case study examines the negative consequences that can arise when a corporate stadium naming rights partner (Enron) becomes embroiled in financial and ethical...
