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Keywords: Environmental psychology
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2019) 20 (2): 276–290.
Published: 07 May 2019
... moderated structural equations modeling, this study tested the direct impacts of stadium factors on consumers’ desire to stay and revisit intentions and the moderation effects of team loyalty based on Mehrabian and Russell’s environmental psychology behavioral model. Findings The results showed...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2009) 10 (4): 56–75.
Published: 01 July 2009
...Sebastian Uhrich; Joerg Koenigstorfer This conceptual article presents a theoretical approach to understanding the atmosphere at sports stadiums. Using the environmental psychology behavioural model proposed by Mehrabian & Russell (1974), and taking into account recent findings in consumer...
