Keywords: Environmental psychology
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Journal Articles
Journal Articles
International Journal of Sports Marketing and Sponsorship (2009) 10 (4): 56–75.
Published: 01 July 2009
...Sebastian Uhrich; Joerg Koenigstorfer This conceptual article presents a theoretical approach to understanding the atmosphere at sports stadiums. Using the environmental psychology behavioural model proposed by Mehrabian & Russell (1974), and taking into account recent findings in consumer...

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