Keywords: Evaluation
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2001) 3 (1): 18–28.
Published: 01 March 2001
... involved in sponsor ship management including the combination of local and transnational sport marketing, sponsor ship decision making and selection criteria, and different evaluation methods. sponsorship transnational marketing decision making evaluation © 2001 by Winthrop Publications Limited...
Journal Articles
International Journal of Sports Marketing and Sponsorship (1999) 1 (4): 16–32.
Published: 01 November 1999
...Janet Hoek 22 10 1999 © 1999 by Winthrop Publications Limited 1999 licensed reuse rights only Sponsorship Behavioural Measures Evaluation Behaviour Modification Sports Sponsorship Evaluation: A Behavioural Analysis Keywords: Sponsorship, Behavioural Measures...
Journal Articles
International Journal of Sports Marketing and Sponsorship (1999) 1 (3): 2–11.
Published: 01 September 1999
...John Amis 01 07 1999 © 1999 by Winthrop Publications Limited 1999 licensed reuse rights only --> Research Evaluation Sponsorship Objectives Sponsorship Trends An Interview with Adrian Hitchen Keywords: Research, Evaluation, Sponsorship Objectives...

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